Brands | Yellow Wood Partners

Our Brand Investments

Our investments have taken the form of majority controlled management buyouts, preferred stock investments and other minority investments with significant shareholder rights. Yellow Wood believes that this flexibility to create appropriate investment structures provides the firm with the opportunity to generate significant returns for all of its stakeholders.

Over the years, we have worked with brands across a wide range of product categories, and specialize in growing businesses that are sold through the food, drug, mass, dollar store and specialty eCommerce. In particular, we have direct experience with branding, new product development and line extensions, customer strategy, product sourcing, cost rationalization, and advertising & promotion.

Current Brands

Yellow Wood acquired Freeman Beauty in August 2017. Freeman Beauty offers a wide range of facial masks, dry shampoo, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home.

Freeman Bare Foot pampering foot care products was acquired in August 2017 as part of the Freeman Beauty acquisition.

Freeman Beauty Infusion, a line of serum-infused facial masks, was acquired in August 2017 as part of the Freeman Beauty acquisition.

c.Booth, a line of specialty bath and body care products, was acquired in August 2017 as part of the Freeman Beauty acquisition.

Freeman Feeling Beautiful is the category leading brand of facial masks which was acquired in August 2017 as part of the Freeman Beauty acquisition.

Freeman Feeling Legendary, a line of facial masks for men, was acquired in August 2017 as part of the Freeman Beauty acquisition.

Psssst!, the original dry shampoo brand, was acquired in August 2017 as part of the Freeman Beauty acquisition.

Past Brands

Dr. Teal’s®, the #1 Adult Bath Care brand in the U.S., was acquired in February 2014 by Yellow Wood through its portfolio company PDC Brands. Yellow Wood sold PDC Brands in June 2017.

Eylure, the #1 Cosmetic Eyelash brand in the U.K., was acquired in March 2016 as part of PDC Brands’ acquisition of Original Additions. Yellow Wood sold PDC Brands in June 2017.

Cantu®, the fastest-growing Multi-Cultural Hair Care brand in the U.S., was acquired in June 2015. Yellow Wood sold Cantu in June 2017 as part of the sale of PDC Brands.

Body Fantasies is America's #1 Women's Fine Fragrance brand in the mass-market. Yellow Wood acquired the brand in September 2012 as part of its initial acquisition of PDC Brands. Yellow Wood sold PDC Brands in June 2017.

BOD Man®, America's #1 Men's Fine Fragrance brand in the mass-market, was acquired in September 2012 as part of the initial acquisition of PDC Brands. Yellow Wood sold PDC Brands in June 2017.

Bodycology®, the #1 Specialty Bath brand, was acquired in June 2015.

ME! Bath, the leading brand of bath fizzies in the mass market, was acquired by PDC Brands in April 2017. Yellow Wood sold PDC Brands in June 2017.

PDC Brands

Bedrock Brands acquired the St. Joseph® aspirin brand, the second largest branded aspirin product sold in the U.S., in 2012 and subsequently sold the brand in 2015.

Elegant Touch, the #1 Artificial Nail brand in the U.K., was acquired in March 2016 as part of PDC Brands’ acquisition of Original Additions. Yellow Wood sold PDC Brands in June 2017.

Calgon, the #2 Specialty Bath brand in the U.S., which was acquired in December 2012 by PDC Brands. Yellow Wood sold PDC Brands in June 2017.