Brands | Yellow Wood Partners

Our Brand Investments

Our investments have taken the form of majority controlled management buyouts, preferred stock investments and other minority investments with significant shareholder rights. Yellow Wood believes that this flexibility to create appropriate investment structures provides the firm with the opportunity to generate significant returns for all of its stakeholders.

Over the years, we have worked with brands across a wide range of product categories, and specialize in growing businesses that are sold through the food, drug, mass, dollar store and specialty eCommerce. In particular, we have direct experience with branding, new product development and line extensions, customer strategy, product sourcing, cost rationalization, and advertising & promotion.

Dr. Teal’s®, the #1 Adult Bath Care brand in the U.S., which was acquired in February 2014..

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Eylure, the #1 Cosmetic Eyelash brand in the U.K., Elegant Touch, the #1 Artificial Nail brand in the U.K., and Salon Systems, a leading brand of eyelash, nail, and waxing products sold to the U.K. salon professional channel, which were acquired in March 2016.

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Cantu®, the fastest-growing Multi-Cultural Hair Care brand in the U.S., and Bodycology®, the #1 Specialty Bath brand, which were acquired in June 2015.

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Body Fantasies® and BOD Man®, America's #1 Men's and #1 Women's Fine Fragrance brands in the mass-market.

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Body Fantasies® and BOD Man®, America's #1 Men's and #1 Women's Fine Fragrance brands in the mass-market.

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Bodycology

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ME! Bath was an acquisition to PDC Brands which closed in April 2017.

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PDC Brands

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Bedrock Brands acquired the St. Joseph® aspirin brand, the second largest branded aspirin product sold in the U.S., in 2012 and subsequently sold the brand in 2015.

Elegant Touch, the #1 Artificial Nail brand in the U.K., and Salon Systems, a leading brand of eyelash, nail, and waxing products sold to the U.K. salon professional channel, which were acquired in March 2016.

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Calgon, the #2 Specialty Bath brand in the U.S., which was acquired in December 2012.

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