Our Story | Yellow Wood Partners

Yellow Wood Partners is a leading private equity firm focused on investing in consumer brands and companies.

Two roads diverged in a yellow wood ... and I took the one less traveled by, and that has made all the difference. —Robert Frost


We are highly targeted in our approach as we look to work with a limited number of portfolio companies so that we can provide each of them with the appropriate amount of resources and attention to work closely with management teams on key initiatives to grow their businesses.

Our Philosophy

Our philosophy is to place a greater focus on operational capabilities in the selection, diligence and management of our investments. Through our combined operating and investing experience we understand how to evaluate consumer businesses whose products are sold across a variety of channels including mass, drug, food, specialty, club and e-commerce.

True Partners

We view ourselves as true partners with both our investors and the management teams we invest behind.  Our investor base is comprised of a small group of large, sophisticated institutions such as leading university endowments.  When partnering with management teams, we do not charge our portfolio companies management fees or transaction fees.  Our belief is that all stakeholders’ interests should be aligned, with the common goal to increase the underlying equity values of the businesses in which we invest.  This structure is heavily weighted to an equity orientation where we do well only if all our stakeholders do well.