New York, February 3, 2026 – Future Beauty Brands ("Future Beauty” or the “Company” or “FBB”), a global beauty platform and portfolio company of Yellow Wood Partners (“Yellow Wood”), a leading consumer-focused private equity investment firm, today announced that seasoned consumer brands executive Rob Keen has been appointed Chief Executive Officer, effective January 12, 2026. He succeeds James Stammer, who has served in the role since January of 2021.
Keen brings more than 20 years of serving in leadership roles within the consumer space. Most recently, he served as CEO of Applied Biological Laboratories, a biotech startup focused on providing natural medicines and supplements, and as CEO North America of Norwex, a home cleaning and personal care direct-selling business. Prior to that, he spent eight years as CEO North America of the plant-based personal care brand Weleda, where he led the company to record growth.
Earlier in his career, Keen led global brand development for Pure Leaf and Brisk iced teas and TRESemmé hair care at Unilever, as well as worked at Alberto Culver, where he served as the Director of Marketing for TRESemmé, Nexxus and Alberto VO5. He received an M.B.A. from the Northwestern University – Kellogg Graduate School of Management and a B.A. in political science and psychology from The University of Vermont.
“I am honored to have the opportunity to lead Future Beauty’s iconic brands into this next phase of growth,” said Keen. “With leading brands in cosmetic and bath accessories, sunless tanning and beauty, we are well positioned to leverage a unique portfolio and dedicated customer base to enhance scale, expand offerings and increase market penetration in existing and new geographies. I am excited to work with the team at Future Beauty and to partner closely with Tad, Dana and the rest of the Yellow Wood team to execute on these significant market opportunities.”
“Rob has built a well-deserved reputation building and scaling consumer brands around the world, and we are thrilled to add that expertise to Future Beauty and drive the continued growth of the company,” said Dana Schmaltz, Managing Partner at Yellow Wood Partners. “With a refocused suite of leading brands and Rob’s guidance, Future Beauty’s outlook is as bright as ever, and we are looking forward to working with him to continue building on our recent momentum.”
“James has been a valued partner for us at Yellow Wood for more than a decade, and we thank him for his significant contributions while leading Future Beauty,” said Tad Yanagi, Partner at Yellow Wood. “His leadership has paved the way to get the business where it is today, and we wish him nothing but success in his future endeavors.”
About Future Beauty Brands
Future Beauty Brands, formerly Paris Presents Inc., is home to iconic beauty brands, Real Techniques® and Eco Tools® (global leaders in cosmetic and bath accessories), sunless tanning brands, Isle of Paradise®, Tan Luxe® and Tanologist®, and Freeman Beauty®. FBB operates in over 70 markets globally with brands available at all leading in-store and online retailers.
About Yellow Wood
Yellow Wood Partners is a leading consumer focused private equity firm, which invests in both founder-owned consumer brands as well as legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including Chapstick, Suave, Q-tips, Caress, Pond’s and Dr. Scholl's. The firm uses its differentiated Consumer Operating DNA® investment and operating strategy to partner with founders and CPG companies to unlock brand value, scale and grow their businesses. For more information, please visit www.yellowwoodpartners.com
Contacts
Yellow Wood Partners LLC
ASC Advisors
Steve Bruce / Taylor Ingraham / Kylie Souder
+1 (203) 992-1230
sbruce@ascadvisors.com / tingraham@ascadvisors.com / ksouder@ascadvisors.com